May 8, 2007
The McKinsey Quarterly often publishes great interviews with business leaders. Today I read an interesting interview with Keith Pardy, Nokia’s senior vp of strategic marketing. Below are some lines that struck a particular cord with me:
"It’s not about pushing out messages any more. You have to initiate interesting conversations and build meaningful relationships with consumers."
"If you start playing games with people, they’ll find out and eat you alive."
"...we haven’t figured out how to unleash all the creative potential that lies in people talking about our products in exciting new ways."
"[in North America] the understanding of the price-value equation is confused, since the cost of the [mobile] device is wrapped up in long-term service contracts."
"watch what happens when you give somebody a new device. The first thing they do is put it in their hands, pop it up and down a little bit, and roll it around. Now that, to me, is an insight."
Read it!
Labels: marketing, Mobile, Phones, Technology
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