Mar 6, 2007
Recently a friend gave me the audio book of the 2005 Massey Lecture Series where Stephen Lewis presents at five Canadian universities, giving a first-hand account of the unfathomable challenges Africans are facing as a result of AIDS. After hearing Mr. Lewis' speaches, I immediately felt the need to do something. But where do I start? The future of Africa is really bleak - even if we were able to erradicate AIDS today! So what if I try to help, can I even make a tiny dent? Mr. Lewis mentions that because AIDS has been destroying communities in Africa for the past two decades, in many towns and villages throughout the continent there are no adults! Everyone between the ages of 20 and 50 are dead! The elderly are too old to work the land, and the young haven't had anyone to teach them life/survival skills. So people are starving to death while living on fertile soil. In many cases a child as young as 8 - the oldest in the family - was left to care for their younger siblings, as both parents and grandparents had died. Where do we start!!?!?!
I did develop some ideas that I will post in a future blog...
But for the purposes of this entry, I want to applaud someone who has decided to do something: Bono. His RED campaign is truly remarkable. The problems facing Africa are so daunting that anyone who actually stands up and does something deserves a true salute. If their efforts fail to meet their goals, then we need to reasess - rather than decry. I started writing this post after reading an article in AdAge that really troubled me. AdAge effectively called Bono’s campaign a failure (excerpt below). Their facts seem skewed... but even if their facts are correct, as I wrote above, coming down hard on Bono is just plain dumb. Convincing as many companies as he did to incorporate a “real” cause into their products, raise money, and more importantly raise awareness about Aids in Africa is an amazing accomplishment.
Please let me know what your thoughts are on Bono's efforts. And if you think his efforts are flawed, please offer some suggestions to fix them...
Excerpt:
Costly Red Campaign Reaps Meager $18 Million
Bono & Co. Spend up to $100 Million on Marketing, Incur Watchdogs’ Wrath
The Red charity advertising campaign endorsed so lavishly by Hollywood celebrities including Bono, Oprah Winfrey, Steven Spielberg, Christy Turlington and Chris Rock has taken in only $18 million worldwide since it was launched a year ago. And the disproportionate ratio between the marketing outlay and the money raised is drawing concern among nonprofit watchdogs, cause-marketing experts and even executives in the ad business...
Labels: Activism, AIDS, Human_Rights















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