Apr 1, 2007

Whole Foods Bowery is the first one I've seen in NYC that got it right - they have a sign at each cash register reading, "Spend an extra $1 and get a reusable Whole Foods Market shopping bag While Supplies Last."

I was excited until I read the big letters "Go Green For Earth Month" - coupled with the line, "while supplies last." It then hit me that I saw this on March 31st, and that in the next day or so, all of the Whole Foods locations will have this sign, along with the cloth bags. While that's a good thing - I'm assuming that as with other corp. image campaigns, this isn't intended to be a long-term investment on the part of Whole Foods to encourage customers to use fewer plastic bags... It appears as though it's another stunt to ride the wave of media attention drawn to earth day / month.

It's more than likely that by May, Whole Foods won't be green anymore, having reverted back to happily distributing plastic bags, and give out more of those silly discs I wrote about below...

I hope I'm wrong...

Labels: environmentalism, green

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