Measuring the Value of Your Work
Apr 23, 2007
"TV networks would get more money than ever. Creative and media agencies will too because while their work might change significantly, the tangible value of that work will become measurable."
This is the most significant line in an article I read today in AdAge about a company called Backchannel Media. What I like most about that line is that it can be applied to almost any sector of the Media industry. So many people in the media business are so scared of changing their daily routine, that change is a fact of life... and that change often brings good things to those who fully accept that reality early on.
As for the article - Backchannel's business is really interesting & worth a read. I have complete faith that the direction they want to take the TV business is the right one it should go in. What I have less faith in is that TV will remain an independent, closed network - separate from the Internet. It simply doesn't make sense to me... Feel free to leave comments and debate points in the article.
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