Entertainment Industry vs. Technology
Sep 2, 2005
For the media industry to ever hope to win the "war" against their customers - a war brought on by the industry, not the customers - there needs to be a mind shift.
For as long as I can remember, the media industry has followed the tech industry. New technology was developed, customers used it, and then the media industry latched on to whatever ordinary people were doing in order to make money.
The media industry needs to start developing technology that enables them to create more and more amazing entertainment. The only branch of the business I see doing this is the gaming part of media, and even they're not doing such a fantastic job.
The only tech that the media industry is interested in making is stuff that hurts their customers and benefits them - which in the end never works out. Kinda like that joke Sony came out with - the discs that were supposed to be un-ripable... with one coat of a sharpie around the outer edge, the CD could be ripped easily. How about OnDemand - there's a clever idea. The whole purpose behind that was to give the tv companies a way around regulation that didn't allow them to put limits on what customers could do with their product. Had the inspiration been more of a "how do we give more value to our customers" they'd be delivering content via their websites... but that's too easy.
Oh, and the biggest problem is the so-called "creatives" who don't want to be bothered by technology. They see it as a nuisance & couldn't be bothered. I can't wait until the last of the technophobic generation is out of power... then we'll really start moving forward.
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